Having a facts and figures section that explains the BI demographics can provide students with more understanding of the value in the field of study. For example, a few of the articles talk about the different percentages within the mobile business intelligence market and the forecast models that share profits in the field. Other examples include the demographics of the profits made through business intelligence on a global level. When creating this section, keeping up with the trends is part of the business intelligence market. The facts and figures section helps to create a space where students can read about what is known in the industry. Another use is to learn and understand the market through external sources. For example, understanding how one’s role as a business intelligence specialist is important in performing well in a career. Job statistics also show security within the growing need for analysts and data scientists. There are various topics that support student understanding of the value that data brings to various companies. The concepts are applicable in any field requiring research on customers and clients to best suit the needs when making a successful business.