Master of Science in Business Analytics

Courses

GBA 6762 Business Analytics Challenges ||: Analysis & Design (3 Credits)

This course serves as the second step in the three-course sequence of an innovative business analytics project. Students closely work with faculty advisor and advisory board to perform business analytics project analysis, develop and polish business stories based on the analysis, and plan project implementation.

  • Formulate a business problem and developing a data driven approach to solve it.
  • Analyze client company’s internal strengths and weaknesses and opportunities and threats coming from external environments by performing macro environment, industry, competitors, and customer segment analyses.
  • Prepare big data (structured and unstructured) and prepare the data adequately for analysis.
  • Determine appropriate analytical techniques.
  • Communicate an analysis and design proposal that will address the business problem.
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Dr. Jae Min Jung
Professor, Marketing


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Note:

  • Students who entered MSBA program before 1/1/2023 will still follow the original curriculum with GBA 6761 (1 unit), GBA 6762 (2 units), and GBA 6951 (3 units).
  • Students who entered MSBA program after 1/1/2023 will follow the new curriculum with GBA 6761 (2 units), GBA 6762 (3 units), and GBA 6951 (2 units).