GBA 6410 Social Media Analytics & Text Mining (3 Credits)
Data collection, preparation, visualization, and analysis with software applications. Topics include: Web scraping, Application Program Interface (API) data collection, visualization, data type and structure, unstructured data analysis (a.k.a. text mining and social network analysis), and sentiment analysis. Programming language - Java, Python, R and/or others.
- Collect, prepare and visualize data from social media sites for further exploration and analysis. This is aligned with MSBA program learning objective 1 story telling.
- Perform text mining including tokening and stemming etc., interpret results and provide business insights and/or solutions. This is aligned with MSBA program learning objectives 2, 3 and 4.
- Perform social network analysis, interpret results and provide business insights and/or solutions. This is aligned with MSBA program learning objectives 2, 3 and 4.
- Perform semantic analysis, interpret results and provide business insights and/or solutions. This is aligned with MSBA program learning objectives 2, 3 and 4.